Marketing Lessons From a Four Year Old
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Marketing Lessons From a Four Year Old
Why, mommy, why? Why does Captain Hook want Wendy to walk down that plank? Why do we have to water the flowers? Why does Santa Claus come only once a year? But whyyyyyyy? Tell meeeeeeeeeeeeeee!
Sound familiar? If you’ve ever been around a 3 or 4 year old for more than five minutes, probably so. My daughter throws questions to me at lightning speed, demanding thoughtful, articulate responses. That’s right..a simple "Just because, honey," won’t cut it. She’s curious. And smart. She knows there is always more to the story than meets the eye and she is unrelenting until she gets an answer…or at least until I bribe her with ice cream.
As exhaustive as their conversations may be, I believe we could learn a thing or two about marketing from these inquisitive little minds. True, we may think that they ask entirely too many questions, but the real question is…do we ask enough?
Business deals are done everyday. Contracts are signed. Products are bought.
Coincidentally, clients leave their service providers everyday. Business relationships end when the contracts do. And customers will switch grocery stores or gas stations in a second just to save a couple of pennies, folks. Client loyalty is on the decline. Have you asked yourself why?
While you’re at it… here are a few more questions you may want to ask yourself about your business plan. Don’t be satisfied with half-hearted answers either. After all, 4 year olds aren’t.
1) What are you selling? Whether it be a product or service, define what you really have to offer. How is it different from other comparable products or services in the marketplace? Differentiate yourself.
2) What is happening in my industry? Where are future trends headed and am I prepared for them? Technology is improving the way we do business. Competitive intelligence is readily available. Make sure you have the tools you need to thrive now and in the future.
3) Who is my customer? Am I filling their needs? How can I get more feedback from them?
4) Am I getting results? If not, why not? Identify weaknesses that will prevent your business from growing.
5) Am I happy?
Are you? Number 5 is probably the most important question you can ask yourself. Little children aren’t shy. If they don’t like something, they let everyone know. Be true to yourself, first and foremost. The people that care about you will support you. No questions asked.