Ben McCarty

Location: United States

Languages: English

Google Analytics Expert, U2 Fanatic, Bird Enthusiast, Songwriter, History Buff, Lifelong Human

First and foremost, I love learning & sharing knowledge. I've worked in the field of Internet marketing, specializing in Google Analytics, for over a decade now. I've also been a songwriter for over two decades. Since birth, I've loved being out in Nature, hiking, biking, and birdwatching. If you don't catch me working or writing or enjoy the Great...
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Expertise

U2

Fan of the Irish rock band for over 20 years, have in depth knowledge of their entire catalogue, have written for the #1 U2 fan website www.atU2.com, and, as a musician, understand the band from an artistic POV as well.

Google-Analytics

I am a Google Analytics consultant and have been using GA professionally for over a decade. I have assisted a very diverse list of businesses and organizations to set-up, customize, test, and deliver actionable intelligence from Google's web analytics program. I've touched simple and complex, Ecommerce and lead-generation and brochure sites, and everything in between.

Songwriting

I have been writing songs (lyrics, melody, chords, instrumentation) and occasionally performing live for over two decades, having soaked up inspiration and lessons from popular and alternative music spanning oldies music from the 1950s straight through to current pop and rock. My most natural artistic talents lie in intuitively writing expressive lyrics and emotionally rich music. I have written in various styles, from folk to rock to alternative to singer-songwriter and even some country.

Work

Web Analytics Consultant

IM Vermont LLC
Burlington
January 1, 2011 -
I provide specialized Google Analytics consulting services to organizations of all types from across the USA and beyond. From Google Analytics account creation and implementation, to customization, reporting, filtering, dashboard setup, and general instruction and research, my services help solve questions and provide actionable intelligence focused on business goals and improving KPI.

Education

College

University of San Francisco
2011