How do I define a sponsored content?
There are two types of contents. Branded contents and Sponsored contents, branded content tends to be produced in-house by the brand, sponsored content is usually a collaborative effort between the publisher’s editorial staff and the brand.
Think of it this way: When a brand wants to build sponsored content, they commission a publisher to both produce the content and to publish it on their website.
Companies use “Sponsored” to refer to paid advertising or paid content. Just like Facebook. If you see a paid ad in your news feed, anything labeled as “Sponsored” is a paid placement.
Everyone doesn’t do this, but for the most part, sponsored content will refer to content that has been paid to be there. With that being said, sponsored content could also refer to ads from Google Adwords or other advertising platforms. You may see “Visit our Sponsors” or something to that nature.
To define sponsored content, it’s one form of native advertising used on websites and social platforms from publishers. It consistently refers to paid advertising, whether that be a website post, ad, social media post, ad or any other type of paid placement.
In my opinion, a sponsored content is blending advertisements with news, entertainment, and other editorial content. If you want more detail, make sure to read this article here – http://prnews.io/blog/33-What-Sponsored-Content-is-and-what-it-isnt.html . Hope, it will be useful for you!
