Why Direct Mail Marketing still works?
Direct Mail Marketing is an old but a powerful and effective way to promote a business, services and product information. It helps us to reach to our customers directly and get their response immediately. It is a self measurable technique so that we can easily see the success of the campaign. That is the reason people still use this technique. Today exploitations have made in this field to get maximum results.
Direct mail works because it is relatively affordable and easy to target potential customers. That being said the response rate for direct mail campaigns is fairly paltry at around 1/2 of 1%. (For example 10,000 mailings, at a cost of $6000, will result in around 40-50 responses.) If you have a relatively high profit margin, you could turn those 40-50 contacts into a reasonable profit.
