Ah yes, the perpetual marketing debate. Do we tell customers what really matters to them, or do we use the biggest number possible in an attempt to sell the most lights?

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Ah yes, the perpetual marketing debate. Do we tell customers what really matters to them, or do we use the biggest number possible in an attempt to sell the most lights?

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If a light manufacturer does not specifically tell you that they are talking in either “measured,” “trail,” “true,” or “actual” lumens, they are probably are not telling you the whole story. The whole story being that their light may have a bulb or LED that makes the number of lumens written on their spec sheet, but their light doesn’t and/or can’t produce the claimed power when you’re out riding. Furthermore, sometimes the true number is not even close! Why? Because LED lights loose brightness with heat, so without proper cooling the longer you ride the dimmer your light will be. As you can see with our large cooling fins and cool running aluminum parts, we have engineered our products for the most effective cooling on the market and incredible illumination that lasts. We strive to tell you the “true” lumens you get with our light. For comparison reasons, we also list the “maximum” lumen rating of the LED itself under optimal operation conditions. This way you get the whole picture an

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