Are bigger used-car dealers getting involved?

Yes. Some dealer groups are utilizing the channel, which is exciting for everybody involved. The numbers are too big to ignore. We embrace them as they come on, though smaller dealers already know how to use eBay really well. What's exciting is how the site levels the playing field. As a dealer you can offer financing, warranties, vehicle purchase protection. And the only distinction between individual and independent dealers vs. a franchise dealer is your reputation. Q: Is there any resistance from dealers? I could see some people in the industry not liking eBay. A: It's a really attractive market for dealers. If you're a dealer in rural Pennsylvania or Alabama, your marketplace is inherently very local. And you don't necessarily get the national market rate for your vehicles. We bring [together] millions of potential buyers daily, and 75% of them people aren't in your area. You wouldn't have had access to them otherwise. It costs $40 for a listing, but about $500 in advertising to ...  more