Are Book Signings Worthwhile?
Most people who talk about book signings talk about how to attract attention from the venue’s patrons and how to get more people to show up. Authors give consistent recommendations for what to do before, during, and after signings in order to make them more successful. And pretty much everyone agrees that just sitting at a table at the back of a room with a table full of books is unproductive in the extreme, and usually uncomfortable as well. In a recent invitation to a teleseminar about Virtual Book Tours, Mark Victor Hansen went so far as to say “Book signings STINK.” If you’re like most authors, you’ll travel the country, doing countless appearances for a couple dozen people at a time. If you have “great” night, you’ll sell a hundred books…but most likely the tally will much smaller. And I can’t argue with that one. I wouldn’t advise an author to invest a lot of money in going on tour just to sign books in stores. Go on a paid speaking tour instead and sell your books at the back