Are British teenagers and children protected from alcohol advertising on television?

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Are British teenagers and children protected from alcohol advertising on television?

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New rules came into force on 30 September 2005. These rules ban adverts from having a strong appeal to under-18s.5 In particular, TV adverts cannot have a strong link between alcohol and youth culture. However, some academic studies have suggested that, while television partly shapes children’s attitude to alcohol, films may have more influence. Also, social conditions and price are likely to have the strongest influence.5 In America, alcohol adverts are now only targeted at audiences where 7 in 10 consumers are of legal drinking age.

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