Are businesses tapping social medias potential?
Vishnu K. Mahmud writes the prominence and prevalence of digital media in Indonesia is inevitable The Jakarta Post Monday, September 1, 2008 By Vishnu K. Mahmud Jakarta — Did you know 10 percent of Indonesians have access to the Internet? While some people might scoff at such a low figure, that 10 percent represents around 20 million people, equal to nearly the entire population of Australia. And these Internet users, connecting to the World Wide Web from their homes, offices or schools, are natural digital opinion shapers to whom other people go for advice. So who here in Indonesia is engaging them? A recent study found the compound annual growth rate for digital media (websites, banner ads, search engine optimization) is much greater than that for traditional media (TV, newspapers, radio). In fact, General Motors is said to be shifting half of its advertising budget to the digital realm within the next few years. Why the radical change? The Internet has become an established commun
