Are charities the best exponents of social media?
There are many great examples of how charities have begun to leverage social media platforms like facebook and twitter. The ‘rules’ of social media engagement actually lend themselves to non-profit campaigns. It is a channel that relies on goodwill. I recently read this article which I thought I’d share: http://beth.typepad.com/beths_blog/2009/02/amanda-rose-twe.html It’s an interview conducted by charity consultant Beth Kanter with one of the organisers of the recent Twestival, Amanda Rose. Twestival combined online twitter fundraising with a groundswell of offline self organized events in 202 cities around the world on February 12th 2009. This world-wide fundraiser, with a $1 million fundraising goal, brought together the Twitter community for an evening of fun and to raise money and awareness for charity:water It concludes with some useful guidelines for charities looking to harness the social web to fundraise. In addition, I also thought the following tips from Paull Young were ins
