Are consumers ready to buy irradiated foods?

Many consumers are quite willing to buy irradiated foods. This is particularly true if the purpose of the irradiation is clearly indicated. Consumers are interested in a process that eliminates harmful microbes from the food and reduce the risk of foodborne disease. In test marketing of specific irradiated foods, consumers have shown that they are willing to buy them. Typically at least half will buy the irradiated food, if given a choice between irradiated product and the same product non-irradiated. If consumers are first educated about what irradiation is and why it is done, approximately 80% will buy the product in these marketing tests. Would irradiation replace other foodborne disease prevention efforts? Irradiation is not a short cut that means food hygiene efforts can be relaxed. Many steps need to be taken from farm to table to make sure that our food supply is clean and safe. Irradiation is a major step forward, but it does not replace other important efforts, including ...  more

Recent experience in the U.S. shows that many consumers are willing to buy irradiated foods. This is particularly true if the purpose of the irradiation is clearly indicated. Consumers are interested in a process that eliminates harmful microbes from the food and reduces the risk of food borne disease. In test marketing of specific irradiated foods, consumers have shown that they are willing to buy them. Typically at least half will buy the irradiated food, if given a choice between irradiated product and the same product non-irradiated. If consumers are first educated about what irradiation is and why it is done, approximately 80% will buy the product in these marketing tests.  more

Recent experience in the U.S. shows that many consumers are willing to buy irradiated foods. This is particularly true if the purpose of the irradiation is clearly indicated. Consumers are interested in a process that eliminates harmful microbes from the food and reduces the risk of food borne disease. In test marketing of specific irradiated foods, consumers have shown that they are willing to buy them. At this point there is no known product that failed in the market place because it is irradiated. When exporting produce that is restricted by phytosanitary quarantine measures from Mexico to the U.S. in many cases irradiation presents a great alternative to existing treatments and in the case of many commodities, it is in fact the only possible treatment to allow export to the U.S. There are however many government agencies in both the U.S. and Mexico that regulate the usage of irradiation technology. PHYTOSAN is experienced in dealing with all involved partners and we provide ...  more

Many consumers are quite willing to buy irradiated foods. This is particularly true if the purpose of the irradiation is clearly indicated. Consumers are interested in a process that eliminates harmful microbes from the food and reduce the risk of foodborne disease. In test marketing of specific irradiated foods, consumers have shown that they are willing to buy them. Typically at least half will buy the irradiated food, if given a choice between irradiated product and the same product non-irradiated. If consumers are first educated about what irradiation is and why it is done, approximately 80% will buy the product in these marketing tests.  more