Are Earthborn paints traditional paints?

‘Traditional’ is a term frequently used to convey an image or feel. In many cases, it is used as a smokescreen to obscure the fact that the paint is a conventional chemical paint and, in fact, refers to little other than the colour shades and names. The term should not be confused with natural, eco friendly or environmentally friendly. Most Earthborn paints are not traditional in any way; we use advanced formulations and modern technology to produce paints that fit with our ecological principles without compromising performance. There is an increasing number of new paint brands on the market, many with traditional sounding names. It would be easy to presume many of these are ‘natural’ paints but they probably are not. Most independent paint companies use recipes based on formulations and technology emanating from the large multinational chemical companies.  more