Are endorsements forever?
Sometimes the specifications or quality of a product change and it no longer meets the drummer’s needs…. or, the drummer discovers a preferable brand… or, the manufacturer ceases production of the endorsed product, or goes out of business. These are among the acceptable reasons to discontinue endorsing a particular product or brand. The manufacturer also has the right to terminate the agreement if the endorser violates the terms of the endorsement agreement, or if it is determined that the endorser no longer possesses suitable promotional value. BERMUDA’S RECOMMENDATIONS: Seek to endorse only those products that you would use even without an agreement. Avoid being one of those drummers who takes whatever they can grab, whether they genuinely like or intend to even use the product. Your credibility as a spokesperson is important, especially as you begin to seek endorsing other products and manufacturers. Nobody will tolerate an endorsement-hopping “drum whore” (sorry, there’s just n
