Are generational distinctions an important factor in effective advertising to the Hispanic community?

A. The trends in language comfort are steady. 44% of first generation Hispanic immigrants are the most comfortable interacting in English. By the second generation, that number rises to 65%, being most comfortable interacting in English. By the third generation, 70.1% of the Hispanic population is most comfortable interacting English. Each age or generational segment may react to a different offer, and even in a different language.  more