Are Greenpeaces glory days over?
-No, certainly not. And if I look at the state of the planet, we definitely are needed, and required to be a strong organization. – What is Greenpeace’s current budget? – We haven’t conclude our audit, but our gross income in 2004 might be about 165 million euros (201.3 million dollars), which is lower than 2003, but you have to consider the fluctuations of currencies. – Your predecessor Thilo Bode thought it was urgent to develop new fundraising methods, that the door-to-door approach was insufficient. Have you promoted new strategies? – We have diversified. Internet fundraising plays a bigger role, other means through advertisement are being tested, but our major tool is still door-to-door fundraising, what we call ”direct dialogue” (speaking to people in public places). – Another of Bode’s proposals was to license the Greenpeace name. -We are not Starbucks (a U.S.-based chain of coffee shops).We do not think we can easily license the name the same way as they do. Our good name is
