Are job-hopping clients destroying creativity?
With the average marketer changing job every 18 months, many people fear agencies’ creative work could be overlooked by inexperienced or junior replacements in favour of safe, known alternatives. Producing effective direct marketing is never an easy task, even if client and agency are rowing in the same direction. But the trend among marketers to job-hop between sectors after relatively short periods of time is further hampering this process, according to industry figures. Harrison Troughton Wunderman creative director Steve Harrisson says category experience is crucial to clients understanding creative work. But marketers are changing jobs every 18 months on average, often to tackle completely different sectors. So are these tendencies leaving a vacuum that…
