Are manufacturers instant redeemable (IR) coupons offered on alcoholic beverage products at the retail point of sale legal in this state?
No. Manufacturers IR coupons offered at the retail point of sale are not legal in this state, as the manufacturer would pay the retailer a handling charge to reimburse the retailer for redeeming the IR coupon at the point of sale. The manufacturers payment of the handling charge to the retailer would be considered something of value and a violation of the unfair competition statute.
Related Questions
- Can an alcoholic beverage wholesaler conduct a product tasting at a licensed retail location and also advertise such an event?
- May an alcoholic beverage retailer transfer product from multiple alcoholic retail licenses owned by the same legal entity?
- May an alcoholic beverage wholesaler fill the floor or display racks with alcohol products for off sale retailers?
