Are Search Marketers Drinking the Facebook Kool-Aid?
Most top search marketers I talked to rolled their eyes when I asked them about Facebook Ads changing “Keywords” to “Likes and Interests”. SEM pros are experts at achieving results at scale, profitably spending millions of dollars across millions of search term keywords every month. Its clear that the unique value proposition of Facebook is not yet causing a major rethink of methods in the the 20+ billion dollar search industry.
