Are Store Brand Mexican sauces popular?
Store brands continue to outpace the national brand sales growth and their popularity does not show signs of slowing. They now account for about 9% of the Mexican Sauces Category. Store Brand Salsa is the 3rd largest brand. The 3 main segments are Salsa, Picante and Queso. According to Mintel, PL share is expected to grow in the future.