Are Subliminal Messages Used in Advertising?

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Are Subliminal Messages Used in Advertising?

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The main meaning of subliminal is any sort of hidden message inside a main message. In this sense yes, advertisers do hide some other message inside the main one. You can even call it a normal advertising practice that anyone uses. Advertising agencies receive money to craft a specific message: “buy it.” And we know that it is not effective to simply tell us of some benefits of a product. They rely basically on emotional aspects and reinforcement principles of the consumers. They may even sometimes use some sort of subliminal priming in a more technical sense, as a simple influence on our feelings towards a product. This seems to be rare, and way less effective. Advertisers “hide” their messages using in a number of different approaches, by developing a simple nonverbal story into their ads. This story is meant to have some sort of meaningful or inspiring message to the target recipients of the message. One of the most trivial and most effective techniques is to construct a relationshi