Are there any plans to reduce the price of HP consumables as a way of tackling illegal business?

0
Posted

Are there any plans to reduce the price of HP consumables as a way of tackling illegal business?

0

A couple of years ago, HP looked at the issue of price because people were saying it was too expensive. They then introduced more products into the market to cater for occasional consumers. You had the Best Choice portfolio and other products that came in a black and white box so that there was a cheaper alternative. In terms of pricing for the Middle East I can’t tell you anything about it that is going to be accurate, but certainly that is a question we are always going to be asked. And it’s always going to be a difficult one to answer. We do invest US$1 billion a year on just inks and toners and we need to recoup that investment so that we can create quality products for the consumer. What are the potential repercussions for channel partners that get caught with counterfeit products? We are serious about pressing for convictions. But we have to take each case on its merit and don’t want to be heavy-handed. We are, however, investing a lot of money in our anti-counterfeiting programm

Related Questions