Are there any standard PR consultancy rates?
Rates vary from consultancy to consultancy. Generally, the bigger the name, the higher the charge. London agencies also tend to be more expensive – understandably, as their overheads are much higher. In terms of billing, some agencies bill by the hour, others quote a daily rate. With larger consultancies, the hourly rate often reflects the level of experience of the person working on your account. For example an account executive will be billed at a lower rate, an account manager will command a higher fee and an account director will be charged out at top rates.