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The FTC's Guides for the Use of Environmental Claims cover how words like biodegradable, recyclable, and environmentally friendly can be used in ads. In addition, some states have laws governing environmental claims. Check with the Attorney General's office of the state(s) where you plan to advertise. If you make environmental claims or use environmental symbols on your direct mail advertising, ask the FTC for Making Environmental Marketing Claims on Mail.
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The FTC's Guides for the Use of Environmental Claims cover how words like biodegradable, recyclable, and environmentally friendly can be used in ads. In addition, some states have laws governing environmental claims. Check with the attorney general's office of the states where you plan to advertise. The phone numbers are in the Consumer's Resource Handbook.
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keytlaw.com
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Are there rules for using environmental claims like "recycled" or "ozone-friendly"?
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