Are Tradeshows really worth exhibiting?

exhibiting tradeshows worth
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Are Tradeshows really worth exhibiting?

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Absolutely! There is no better value for your marketing dollar. In fact, Tradeshows are the Premiere Source of buying information. An industry study found 83% of attendees have some type of buying power. 50% of the leads at a show are closed without a sales call. Also, 9% of these leads are closed with only 1 sales call and another 17% with only 2 sales calls. All in all, trade shows generated leads cost an amazing 45% less to close than field sales calls. Now that’s Smart Money Management! In addition, there is a greater opportunity to be brought up to date on the latest trends and developments. Not to mention the opportunity to discuss specific issues with industry professionals.

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