Are traditional family values dying out?
Family Expectations However, it seems that although we love our families, we can feel pressurised by their expectations (a theme particularly evident in parts of Asia and Latin America). In China, there is often a sense of responsibility to succeed for ones family, and to provide economic support for parents in their old age. So although the emerging middle class in China are enjoying the benefits of their new found material wealth, their traditional sense of obligation remains – 63% feel its important their family think they are doing well. In India, over half of parents want their children to get ahead of others, even if it means putting a lot of pressure on them. Europeans, on the whole, seem to care rather less about this; only 20% of Hungarians and a third of Germans are fussed whether their family regard them as successful. A Universal Value From the research, the importance of the family emerges as a universal value; that is, a view held to a similar extent in every market. Glob
Family Expectations However, it seems that although we love our families, we can feel pressurised by their expectations (a theme particularly evident in parts of Asia and Latin America). In China, there is often a sense of responsibility to succeed for ones family, and to provide economic support for parents in their old age. So although the emerging middle class in China are enjoying the benefits of their new found material wealth, their traditional sense of obligation remains – 63% feel its important their family think they are doing well. In India, over half of parents want their children to get ahead of others, even if it means putting a lot of pressure on them. Europeans, on the whole, seem to care rather less about this; only 20% of Hungarians and a third of Germans are fussed whether their family regard them as successful. A Universal Value From the research, the importance of the family emerges as a universal value; that is, a view held to a similar extent in every market. Glob
