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Are Twitter’s Trending Topics All Talk, No Substance?

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Are Twitter’s Trending Topics All Talk, No Substance?

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As 2009 drew to a close, Twitter showcased one of its most recent site features – trending topics – by releasing the top 10 list of trending topics for the year on its blog. Much buzz has circulated about the marketing and journalistic potential of trending topics, a service by the social networking website that began in April and tracks the most common phrases of its users’ tweets at any given time, but Pete Spande, SVP of sales and marketing at Federated Media, states he did not find the list, or trending topics themselves, very useful. “For me, the trending topic is a mixed bag. Often times, the trending topics don’t lead to much discovery,” says Spande, whose company connects marketers to online publishers. The list, released by Abdur Chowhury, chief scientist at Twitter, gave the top 10 news events, people, movies, TV shows, sports teams, technology and hash tags (Internet memes circulating on Twitter that are marked by a “#” symbol before a word or a phrase mashed together). Over

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