Are two-column cover letter formats appropriate for responding to job advertisements?
Typically the cover letter is written in traditional business format. Trying something different in response to a job advertisement may give the upper hand. A two-column letter format allows for quotes on the left directly from the advertisement and a list of your qualifications in response to the ad on the right. This is a great way to respond to the ad when you match all of the job requirements and even when you might be lacking one or two of them. It shows a prospective employer exactly what you have to offer and demonstrates how highly qualified you are. Even if you are missing a skill the employer may be tempted to overlook one missing skill when they see the list of impressive qualifications that has been outlined.
