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Are Viewers Out of the Habit of Watching Prime-Time TV?

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Are Viewers Out of the Habit of Watching Prime-Time TV?

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Do you think viewers are getting out of the habit of watching prime-time TV? “Distributing shows online does not cannibalize prime-time viewing. Consumer choice expands demand, and by distributing shows online, content owners are able to capture a demographic that has already abandoned TV. In addition, distributing shows online gives content owners the ability to monetize their content, rather than become a victim of piracy.” — Mike Volpi, CEO of Joost “What’s prime-time television? Unless Kobe is shooting a basketball in the NBA Playoffs (scoring) or Jason is dropping the lyrics of a Bob Dylan classic on ‘American Idol’ (fouling), I’d prefer to schedule my own prime time via the DVR. And even with ‘Idol’ I cheat and watch the eliminations online prior to viewing the West Coast network feed.” — Tom Frank, CEO of Akimbo “Prime-time viewership is dropping because of the growing viewing options consumers have nowadays. A recent study I read noted that cable viewership actually increased a

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*Sadly, we had to bring back ads too. Hopefully more targeted.