Are we tapping Twitter to sell seasonal merchandise and excess inventory?
Many online and multichannel brands have achieved great success with Twitter. As more and more fans of the brand opt in to follow on Twitter, marketers can tap Twitter to help sell old models and other inventory that needs to go. Some marketers may even decide to setup a “sales” or “deals” Twitter account that’s affiliated with the brand but completely dedicated to sales and promotional updates. I learned during the on-line seminar that some of the brands, retailers and e-tailers currently tapping Twitter include: Kohlsdotcom: promotes Kohls.com Deals of the Day, contests and sweepstakes, and more OldNavyOfficial: promotes sales, offers free shipping and other special promotions, etc. BROfficial: promotes sales and other deals for Banana Republic MoviesUnlimited: promotes 12-hour specials and DVD preorders for the e-tailer Are we doing more than distributing static news and chatter? Unfortunately, countless banks and financial services providers, airlines, and businesses across many ot
