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Are You a Clueless Investor?

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Are You a Clueless Investor?

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There are three reasons for this ongoing psychology of denial. First, many investors hate being irrational. Their weak egos need the myth of rationality. Second, Wall Street loves having investors trapped in the myth. A clueless investor is easy to manipulate when it comes to fees and commissions. The third reason is that most behavioral-finance books are dull, boring texts filled with jargon…

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Behavioral finance is the psychology of investment decisions, a science that shows investors are irrational. The award should have killed off Wall Street’s myth of the “rational investor.

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