Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

As a market which attracts high-yield travellers, have you seen a change in travelling trends?

April 26, 2017attracts High-Yield market seen travellers travelling trends

0

Posted

As a market which attracts high-yield travellers, have you seen a change in travelling trends?

1 Answer

0

Posted

Yes definitely. We find now that the ultra-rich individuals (URI) are much more selective in their destinations and we are very happy to say that Monaco as a destination is in their top 10. However, competition with other destinations remains high. Which are your target markets and how are you tapping these? Our target market is ultra-rich individuals and the discerning traveller and we are targeting these through our local presence and a range of sales and marketing initiatives, for example road shows and private label initiatives which target URIs and give them a list of benefits.We also have run certain products for the travel trade with a whole host of value-added services for their clients in Passport Monaco. Is there a tourism product for the more ‘cost-conscious’ travellers in Monaco? Yes we have a Novotel and Beach Plaza hotel which have packages that cater for cost-conscious travellers. We feel it’s extremely important to spread the range of visitors to Monaco beyond that of t