As founder of a sanctuary for farmed animals, the most abused of all creatures on the planet, what do you think should be the top priorities for animal activists right now?
I think promoting a vegan lifestyle is number one because consumer habits are what ultimately drive farming and other businesses. So if we can promote a plant-based lifestyle, we will, at the end of the day, prevent enormous amounts of animal suffering. That said, our collective movement is miniscule compared to the industries we’re up against. Even if we combined all of our resources into one single advertising campaign, we would be dwarfed by the agriculture industries. For instance, one dairy industry advertising campaign would cost over $100 million—that’s the annual budget of some of our largest animal protection organizations. We have had a growth in industrial farming in the past few decades like never before. But there is also a growing resistance to industrial farming, moving us towards more extensive, less industrial animal production. When you have a food retailer who is willing to take one step away from industrial farming, it’s a positive thing. For example, Whole Foods is
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