Assuming that good quality is a given, how does the look-and-feel factor work for a product thats eventually going to go under the hood?
A. It’s not just the black-and-green look on the surface; it’s so many other things. The battery is designed for consumer convenience in every way. The polycarbonate handle bars that make it possible for one to lift and put it in place, the unique barcode that makes it possible for us to track every single product movement at every stage. If a consumer has a problem, that bar code can tell us the entire history of the product – the date, time, the assembly line it was put together on, which truck loaded it, which warehouse it was stored in, when it went to which retailer, when did it exactly go to the consumer and in what condition. It is not the bar code that you see on your soap in a shopping mall. That is just meant to give the price and to register its sale code in the register books. This is far more complex, akin to the barcode on a laptop. Look at our Quanta brand of industrial battery that would eventually get inside an UPS. We have given it a distinctive look and feel that com
