At the same time, why is social media ignored?
The event section on the Coakley site shows a dozen or so rallies and nearly one hundred phone bank events in the three days leading up to election day. Yet there are zero Tweetups and zero virtual events listed. Massachusetts is a hotbed of information technology. People here are plugged in. Most of my friends don’t even use the phone anymore except to call the plumber. It is a college town with young people who don’t have landlines. On Saturday I learned that President Obama was to rally for Coakley in Boston and wanted to go. But there was no mention of the event on her Twitter feed at all prior to the event. Nothing. What about telling fans first? Recall that Obama announced Joe Biden as his running mate via social networking tools like SMS and Twitter before he sent a press release to the media. Coakley seems to be on Twitter and Facebook as an afterthought, an item on a checklist. The Brown social media efforts seem much more active. I did make it to the rally yesterday. It was t
