Attract, Retain, Repel, what the heck does that have to do with organizational culture and employment branding?
That was my exact question back in July 2006. That is when I was first introduced to Rada Advertising, a recruitment advertising firm and we started to explore this very question. At the first meeting between we found that we have the same desire to support organizations in discovering who they really are and transforming that realization into a strength they can effectively utilize in all employee interactions, including recruitment and retention activities. So we decided to conduct an employment branding study to see if we could answer that burning question – can understanding organizational culture and building an employment brand in the context of culture increase the ROI of recruitment and retention efforts. We invited over 5,000 companies to join us, over 150 companies requested the URL for the study and close to 100 participants completed and submitted their responses and demographic information. Our study asked 17 quantitative statements about: 1. Competitive edge in recruitmen
