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Bicycles are a common mode of transport in rural India. How has TI Cycles tapped these markets?

bicycles common Cycles India Markets mode rural tapped TI transport
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Bicycles are a common mode of transport in rural India. How has TI Cycles tapped these markets?

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More than 2/3rd of the markets are in below 5-lakh population towns. TI reaches its consumers through its large distribution system and multi-brand dealers. Besides the brand building activities through visibility, the company has various consumer engagement programs. These are targeted at both trade partners and end-consumers. Above all, TI Cycles has been at the forefront of bringing quality innovative products.

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