Both Vendors and Beneficiaries (buyers) use the term “Partnership” describing the relationship. Is this appropriate?
In most cases the use of “partnership” to describe the relationship is NOT appropriate, but a widely preferred marketing language twist. If the deal under consideration is a straight buy-sell deal, the concept of Partnership simply does NOT apply. Vendors tend to use this to position the deal management, governance, and escalation as a relationship of equals. If the deal under consideration includes specific shared economic interest, at least for some of the deal, the term Partnership is appropriate.
