By mixing beer and sports is Carlsberg encouraging young people to drink alcohol, since a lot of young people will watch the EURO 2008 games?

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By mixing beer and sports is Carlsberg encouraging young people to drink alcohol, since a lot of young people will watch the EURO 2008 games?

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· No, we do not believe so. · We follow the Amsterdam group recommendations. As an example we do not use models in advertising that look or are younger than 26 years.

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