Can a 2D DCP be played in a 3D theater?
Yes, a 2D DCP of a cinema Ad can be viewed during the pre-show of a 3D stereoscopic feature film with no problem. Even with 3D glasses on. This is an excellent way for you to achieve the best placement of your Ad without incurring the significantly higher costs of producing a full 3D stereoscopic commercial. Your spot can now be seen right before the movie trailers begin or even between them.