Can a disposable product be made reusable?
This is a sensitive issue for many companies, as medical technology is expensive to develop. Often the most lucrative business model is a disposable, in a “razor/razor blade” scenario. Customers, however, are wary of this approach when it is done purely for financial reasons, and they are aware of cost and waste implications. In any therapy or diagnostic product currently dominated by disposables, it is possible that one manufacturer will break from the pack and offer a more creative sustainable approach, pulling market share from the others. An innovation does not necessarily have to hurt the bottom line to be greener. A reusable product could use a network connection to a server to authorize cost on a per-use basis instead of being disposable. Passing on the savings as the product is now being reused, and charging a lower per-use fee, may make your offering more competitive. Efficacy and sterility concerns may require a disposable, but consider whether the disposable part might be ma
