Can an advertising campaign really make drivers slow down?
Advertising supports a range of measures to encourage drivers to slow down. We know from the findings of our tracking research that advertising can make a significant impact on people’s attitudes towards speeding. For example, when people were asked about the acceptability of driving at 40mph in a 30mph speed limit area, 47% of people in August 2006 considered it to be extremely unacceptable. Questioned again in July 2007 following campaign activity, the number of people who considered it to be extremely unacceptable had increased to 63%. (BMRB, Nov 2007).
