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Sometimes a manufacturer will sign a drummer who they believe has the potential for exposure. Some manufacturers have special programs aimed at non-professionals, an example of which is the Pro-Mark Sticks "Not Yet Famous Drummers" promotion from the early '90s. The marketing angle is the same either way - the manufacturer wants the up-and-coming drummers to get where they're going, while using the product.
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Can an unkown drummer get an endorsement agreement?
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