Can creativity be managed?
Yes and no. This is a slightly ambiguous question. Creativity cannot be directly managed as employees need to be intrinsically motivated, however what can be managed is the framework in which employees operate, what we call “unmanagement”. Think of this like building a greenhouse and letting plants flourish rather than directly watering and feeding plants. There is still a lot that can be done and there is a huge gap between the best and worst creative organisations.
