Can gift cards increase customer loyalty?
Use your gift cards in various creative ways to attract customers — attractive displays, special in-store promotions, as a promotional tool at events, or as a way for nearby businesses to reward their employees. Each gift card sold represents an opportunity to build your brand recognition and create more loyal customers for your business. Of course, you’ll need to combine the gift card program with other important elements of customer loyalty — friendly, competent staff, attractive interior and exterior appearance, excellent products and prompt service. Gift cards help your regular customers get their gift shopping done easily. A hungry shopper who has one more gift to buy at 1:30 p.m. will choose a restaurant she knows offers gift card sales, so she can kill two birds with one stone. Once the gifts are given, your business already has a positive image in the recipients’ minds — after all, they can get something free! If you capitalize on that advantage with a positive buying experi