Can I use Search Engine Marketing (ex. Google Ad Words) to increase traffic to my website?
You are able to utilize search engine marketing (SEM) tactics to increase traffic to your site, as long as you do not violate the Apple Store for Business Affiliate Program’s terms and conditions. Specifically, you are not allowed use Apple trademarks in the root domain of your display URL and you are not allowed to bid on Apple trademarks. Please see section 2 (two) of the affiliate agreement for more details.