Can large events be organized in a water neutral way and what about businesses?
• Large events like the Johannesburg World Summit, the FIFA World Cup or the Olympic Games, that generally have a significant additional impact on local water systems, can be organised in a water neutral way by minimising water use and pollution by all possible means and by investing in local water projects aimed at improved management of the water system as a whole and for the benefits of society at large. Businesses may elect to become water neutral, be it from the perspective of minimising business risks (the risk of running out of water) or from the idea that it offers an attractive way of presenting the business as a responsible and good corporate citizen.
