Can MWR sponsorship and advertising managers sell advertising or commercial sponsorship opportunities to competitors of DeCA (commissary)?
This is highly discouraged. Caution should be taken when soliciting sponsorship or advertising support from DeCA competitors such as off-post grocery stores. DeCA saves authorized patrons approximately 30% per year in grocery bills, a benefit that is invaluable to military personnel and retirees. If MWR partners with local supermarkets, this may lead to declining sales for DeCA and might adversely impact DeCA’s overall level of cooperation and MWR support. There may be instances where MWR would like to solicit for gift certificates or free products from grocery stores to enhance an event. The benefits from receiving this type of support from off-post retailers should be compared to the potential negative backlash that MWR may receive from DeCA. Therefore, the sale of advertising and sponsorship to retail stores and grocery chains is strongly discouraged. …………………………………………………………………………………………………………………….
Related Questions
- Can MWR Sponsorship and Advertising Managers enter into Commercial Sponsorship or Advertising agreements with competitors of AAFES (e.g. Walmart, Target, etc.)?
- Can MWR sponsorship and advertising managers solicit sponsorship from AAFES or DeCA?
- Which programs are MWR sponsorship and advertising managers authorized to sell?
