Can principles from Sun Tzu’s be used to address the problems of consensus-seeking organizations?
This is a wholly theoretical paper to explore the idea of implementing Sun Tzu’s Art of War to reduce the tendencies toward groupthink, which deals with the over-cohesiveness of a group that causes defective decision-making. The quality function deployment methodology was applied to measure the relationships between groupthink and the Art of War. The findings of this paper indicated that a possible weakness of the Art of War is that it is a powerful strategic planning instrument, but is not geared toward internal communicative problems.