Can Pure-Play BI Vendors Succeed?
Mr Sood said that increased BI innovation means that query, reporting and online analytical processing (OLAP) capabilities have reached parity and no longer deliver a competitive edge. Most vendors now include these basic BI capabilities in their product stacks, including Microsoft which has added more BI functionalities in SQL Server 2008, Office 2007 and PerformancePoint Server. Successful pure-play BI vendors will incorporate emerging technologies in BI such as dashboards, predictive modelling, enterprise search, social software, interactive visualisation techniques and in-memory analytics. Hosted BI through software-as-a-service (SaaS) is one new approach being pioneered by a cluster of vendors including Seatab and LucidEra. Vendors can also thrive by specialising by industry or geographic region. In addition, smaller organisations are becoming an important target market for BI vendors, with a large proportion being new opportunities. For more information about the Gartner Business