Can RFID/EPC tags be used to track customers in the store?
A. Although there are tags designed to be implanted in humans and animals, these have nothing to do with the use of RFID that Dillards is implementing. Given that the tags that are being used on our products can only be read at a distance of about 20 feet, it would take many readers to cover the entire store. The RFID/EPC tags only transmit the products unique identifier or EPC and not any customer information. While we are not interested in tracking our customers in the store as they shop, we are interested in knowing if someone walks out of our store with an item that has yet to be paid for; so in the future, readers may be placed at the store exits for this purpose.
